web site design, application development, eCommerce, multimedia, streaming media
Friday 4 July 2008

mtv adidas a3gigaride neyo

MTV and Adidas ran a competition to promote the new Adidas ałGigaride. Prizes included a VIP trip to New York and backstage passes to a NE-YO concert.

We used Adobe Flash to create this sliding urban environment in which to display the content. Using XML we were able to provide the same website in seven different languages.

Highlights

  • Dynamic sliding interface
  • Rotating ałGigaride shoe
  • Videos of the TV advertisments
  • Available in 7 languages

http://mtv.type3.co.uk/adidas/

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media1
The competition - Meet NE-YO in New York!
media2
The new Adidas ałGigaride
media3
Videos of the ałGigaride TV spots