As the search engine giant Google has expanded into new areas of business, critics of theUSfirm have started to accuse it of unfairly promoting its own services over those provided by rivals.
Those complaints are only likely to increase with the announcement that Google is launching a new function which seems to be promoting Google+ pages ahead of other social networking sites.
Experts who have been testing and assessing the social search facility are convinced that the search results give the Google+ pages that have been set up by individuals, companies and organisation a much more prominent position than they might deserve.
Danny Sullivan, a search engine expert and editor of the websiteSearchEngineLand, reported recently that a Google search is placing Google+ pages that correspond to the search term higher than similar sites on Facebook and other rival social media networks.
Sullivan added that Google’s sinister tactic is clearly designed to force business to use Google+ if they themselves want to compete, rather than just relying on the more widely-used Facebook. The article went on to display a number of examples of random searches that Sullivan carried out and the subsequent results that came back from Google; dominated by hits for Google+ pages.
He concluded that Google has made it impossible for businesses not to sign up for Google+ and maintain a presence on the site, given that most users of Google usually only click through to sites that make an appearance in the top five returned hits.
Despite the dominance of Facebook in the social media market, Google launched its own version in 2011 and was confident that it would be able to compete with its more-established rival. So far, Google+ has not enjoyed the kind of success that CEO Larry Page was predicting and critics are convinced that the technology company has started to play dirty in its bid to match Facebook’s 850 million worldwide members.
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