search engine optimisation (seo)
SEO is the process of fine-tuning website pages so that they will appear as high as possible on a list of search results for words or phrases that are relevant to your site. Type 3 can help you maximise your search engine rankings by incorporating appropriate tools and technologies into the design process and through working with a specialist partner.
Research shows that over 80% of internet users find information on products, services and new sites through search engines. These users are also an active, receptive audience as they are already specifically searching for your product or service. Combine that with the high degree of customer use and acceptance that search engines benefit from, and making sure your site is listed near the top of search engine results can be one of the most effective and efficient ways to generate qualified site traffic and improve ROI.
Specifically we can help you with:
Keyword Research
We can assist you to research the phrases commonly used by people in search engines when looking for your product/service and make recommendations on how to fine-tune your site content to achieve results for those search phrases.
On Page Optimisation
This will include reviewing Page Titles, Heading Tags, Page Content and Internal Linking to make sure they are all related, consistent and relevant to your selected keywords/phrases.
Link Building
A large factor in how Google assigns rankings to sites is the number, quality and theme of external sites that have links pointing to your site. Integral to a link development campaign is generating quality incoming links. We can work with you to build quality linking strategies, appropriate to your company and business.
Visitor Tracking & Reporting
Most importantly, you will want to know what impact optimisation has had on your website. Has traffic increased? Where has this traffic come from? Which keywords are attracting the most users? Your web stats and log files hold valuable information that we can help you analyse and integrate, to further fine tune your optimisation and improve site traffic.
There is no exact science to SEO. There is also no guaranteed solution. However incorporating the above SEO strategies is a recognised way to influence your ranking. The most important thing to know is that if your site is effectively designed, contains well written and well focussed content, is promoted through link development and is valuable information resource, it will get traffic from search engines.
